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Social Media: the use of web-based and mobile technologies as a platform to listen, engage, react, and create value through social, interactive dialogue.
93% of Americans believe a company should have a presence in social media
85% believe a company should be present and interact with its consumers via social media
- 2008 Cone Business in Social Media Study
500+ million Facebook users
200+ million Twitter users
100+ million LinkedIn users
How many of them know you?
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